Our Purpose
Kia’s herbal experts, working towards our vision
Our herbal experts play a vital role in helping Kia work towards its vision. 25% of the Kia team have a formal qualification related to health, nutrition, herbal medicine or plant science. We passionately believe there is much to learn from the medical wisdom of traditional healing systems, coupled with expert understanding of scientific research.
Reaching more people with organic plants
We work towards our vision through the herbal products we make. We source and use only high quality, fair and ethically sourced organic ingredients and our herbal experts draw on insights from the latest herbal research to make our blends. We keep innovating and bringing out new creations that suit different tastes, preferences and lifestyles but always with an eye on what really impacts upon human health and wellbeing.
Providing herb & lifestyle guidance for everyone
Kia recognizes that to find our optimal mental and physical health, there are four core areas that we much each attend to every day: restoring our bodies through sleep, eating and digesting well, exercising for our body type, and creating peace in our minds.
Demonstrating scientific evidence for the effectiveness of herbs
Although herbs have been used by humans for millennia, for some there is limited modern scientific evidence for how they can help us.
Advocating for recognition of the health benefits of herbs and spices
Today society faces growing rates of chronic health issues, ranging from cardiovascular disease to obesity and type 2 diabetes. At Kia we’re calling for herbs and spices to be recognised for their value in supporting human health through the high levels of specific active compounds they contain. As well as being better for the planet, we know herbs work. Kia is beginning to speak louder to increase recognition of the health benefits of herbs and spices.